Keyword Stuffing & Keyword Density

Not surprisingly, a persistent myth in SEO revolves around the concept that keyword density – a mathematical formula that divides the number of words on a page by the number of instances of a given keyword – is used by the search engines for relevancy & ranking calculations and should therefore be a focus of SEO efforts.

Poor SEO Tools

Despite being proven untrue time and again, this farce has legs, and indeed, many SEO tools feed on the concept that keyword density is an important metric. It’s not. Ignore it and use keywords intelligently and with usability in mind. The value from an extra 10 instances of your keyword on the page is far less than earning one good editorial link from a source that doesn’t think you’re a search spammer.

Tags: keyword density, keyword stuffing