Optimisation Basics

SEO Best Practices

There are a number of techniques that can be used to ensure your site is indexed and well positioned in the major search engines. While SEO techniques are changing constantly, the following are currently considered important

What matters in SEO ?

When a search engine robot hits a site to spider it (read the content), certain things are looked at when ranking a site. Well I take that back, Google has over 100 in its ranking criteria, but lets look at the basics: When a robot hits the page the first thing it reads is the:

Search Engine Promotion

It’s not Rocket Science URL Ranking Methodology and Promotion Tools The objective of search engine optimisation is to increase website visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a

Spotting bad SEO companies

Beware – there are a lot of companies and individuals claiming to be offering ‘SEO‘ services, some of these are amateurs and some are outright con-artists. Here are some good indicators you can use to spot those who are NOT going to provide you with a good SEO service